Retargeting vs. Remarketing: What’s the Difference?

Target marketing campaign

Retargeting vs. Remarketing: What’s the Difference?

Retargeting and remarketing are two digital marketing strategies that are often used interchangeably, but they have distinct differences. While both strategies involve targeting users who have previously interacted with your website or brand, they have different approaches and goals. In this article, we will discuss the difference between retargeting and remarketing.

Retargeting

Retargeting is a digital advertising strategy that involves showing ads to users who have previously visited your website or interacted with your brand. Retargeting works by placing a small piece of code, called a pixel, on your website that tracks user behavior. When a user visits your website, the pixel drops a cookie on their browser, which allows you to show them targeted ads when they browse other websites or social media platforms.

Retargeting is typically used to encourage users to complete a specific action, such as making a purchase or filling out a form. Retargeting ads are often focused on a specific product or service, and they are designed to be highly relevant to the user’s previous behavior on your website. Retargeting ads can be shown across a variety of platforms, including display ads, social media ads, and search ads.

Remarketing

Remarketing, also known as retargeting in some contexts, is a broader digital marketing strategy that involves re-engaging users who have previously interacted with your website or brand. Remarketing can include a variety of tactics, such as email marketing, social media marketing, and content marketing, in addition to retargeting ads.

Remarketing works by creating custom audiences based on user behavior, such as page visits, products viewed, or shopping cart abandonment. By creating custom audiences, businesses can show ads or content that are tailored to the user’s specific behavior and interests. Remarketing ads and content can be designed to achieve a variety of goals, such as increasing brand awareness, encouraging repeat purchases, or promoting a new product or service.

The Difference

The main difference between retargeting and remarketing is the approach and goal of each strategy. Retargeting is focused on showing ads to users who have previously interacted with a specific product or service, with the goal of encouraging them to complete a specific action. Remarketing, on the other hand, is a broader strategy that involves re-engaging users who have previously interacted with your brand, with the goal of building a relationship and driving long-term engagement.

Another key difference between retargeting and remarketing is the tactics used. Retargeting is primarily focused on showing ads across various platforms, while remarketing can include a variety of tactics, such as email marketing, social media marketing, and content marketing. Remarketing allows businesses to engage with users in a variety of ways, depending on their behavior and interests.

Conclusion

Retargeting and remarketing are both powerful digital marketing strategies that can help businesses to engage and convert their audience. While they are often used interchangeably, they have distinct differences in approach, goal, and tactics. Retargeting is focused on showing ads to users who have previously interacted with a specific product or service, while remarketing is a broader strategy that involves re-engaging users who have previously interacted with your brand. By understanding the difference between retargeting and remarketing, businesses can create effective digital marketing campaigns that engage and convert their audience.

Tags

Share this post:

Stay Connected